Throw out everything you've heard about CSA 2010 from self-appointed, "professional speculators" because that's exactly what's been flooding our media channels and in-boxes: Speculation, Assumption, and Opinion!

Fact: Whether you like, love it, hate it, don't understand it, don't want to understand it or plan on putting your head in the sand, CSA 2010 is here; in a BIG way... in a GOOD way.

Before: What You Don't Know, You Don't Know.

Now: What You Don't Know Will Hurt You and May Kill Your Business.

One thing hasn't changed though. Once CSA 2010 is implemented, you're still going to be as responsible and held accountable for your company as you ever were. But has this ever been a bad thing? Do we really need to be reminded?

There are two types of business owners, "reactive" and "pro-active".

Those clutching desperately to what they have left, waiting to see "how this thing plays out", are already dead, they just don't know it yet.

CSA 2010 is already generating lots of horrific and terrifying "speculation" -- How many people and companies will be adversely affected? How extensive will job losses be in an already shorthanded field? etc.

To those able to look beyond tomorrow, CSA 2010 is a Blessing in Disguise - a New Paradigm for the New Trucker. The old way of doing business with perceptions of safety efforts plagued by "big brother" fears are now grossly overshadowed by a bright, fresh, new systemic way of doing things -- a way they should have been done in the first place (and were by some). This "new way" garners Efficiency, Accountability and Performance. It's straight-forward and results driven.

Ethical, hard-working, quality-focused businesses should find comfort in CSA 2010. The focus, if clarity has indeed been attained, is without doubt about "Pro-Active Implementation and Profitability". To ignore CSA 2010's opportunities for profitability is naïve and the businesses that do, WILL suffer. It will make room for rapid growth among a percentage of savvy, "pro-active" and growth-hungry company owners.

Taking advantage of CSA 2010 is as Easy as 1, 2, 3

Even though there are a plethora of resources available, who realistically has time to sit in on another webinar or tele-seminar? And most just regurgitate what the feds have already put out there for the taking. And, it should be noted, they've done a pretty damn good job of it. Times waits for no one. We're trying to navigate through rough waters and the coast guard only wants to talk. Right?

There are options for getting an edge over your competition and not viewing CSA 2010 as another "compliance woe is me", but rather a new, and time-deserving business strategy that, when implemented efficiently and rapidly, should produce increased levels of safety and rapid profitability in multiple streams of direly needed revenue.

3 Steps to a Proactive CSA 2010 Implementation Strategy

1. Update Your MCS-150 Form
2. Check Your Inspections & Crash Reports
3. Visit the Official CSA 2010 website
4. Be Pro-Active in analyzing (consistently) all 3 steps above.

In addition to the above steps, you can also access free updates on our thoughts on CSA 2010 by going to www.professionalsafetyconsulting.com and signing up for our eNewsletter. You can also follow us on Facebook and Twitter for the latest NEWS and TIPS.

In addition to our newsletter, we're also putting together an educational conference: Trucking Info Summit 2010. For more information, visit http://www.thetruckinginfosummit.com.

NOTE: BTTV Subscribers who register before December 31st receive a Special VIP Discount and Promotion Code. For further information on this offer, please contact me at my above email address.