To quote the late great Jim Morrison of The Doors, "Keep your eyes on the road and your hands upon the wheel." Maybe Jim was giving us a little insight into our current state, or maybe he was just stating the obvious?

At any rate, most of you are probably aware; the US government has issued a ban on truckers and bus drivers from texting while driving. This has evoked quite a stir in the transportation community and I think the consensus is that it's the right thing to do. When you factor in the risk of potential accidents and the safety of those around you, it certainly becomes an issue that can't (and shouldn't) be ignored. The purpose of the ban is certainly not single out those driving the big rigs, but is instead a broader effort aimed at improving the driving habits of ALL drivers, professional and non-professional. I applaud the government and Secretary Ray LaHood for taking a stance, but I think we should also take a step back and look at how we got here... innovation!... Read More

Not only is that the title of a popular Bare Naked Ladies song but it's also an excuse I've heard frequently by fleet owners when asked to invest in technology. This misinformed thinking is one of the reasons many are struggling to pull themselves out of this recession.

Three things are true in life: death, taxes and change! Rather than embracing new ways to manage their company KPI's, their fleet, their drivers and the managers of those drivers, they use the technology's capital cost as an excuse to not improve their organization's SOPs. This type of thinking would never have allowed the combustion engine to replace the horse and buggy. That's the comparison you can draw between a company that's embracing technology versus one that isn't when looking at skinny margins and profitability within our industry.... Read More