In this blog, I'll be delving further into the infinite benefits of "viral social media", how to easily and efficiently "connect the dots between the most important social media platforms" and how to use these techniques to capitalize on the insanely vast amount of marketing opportunities "up for grabs" in our trucking industry today.... Read More

In this blog I'm going to share some "insider secrets" on ways you can start leveraging your own "BLOG" as a way to create market differentiation between yourself and your competitors. Take notes. This is FREE and powerful stuff, that if done right, will pay off BIG.

The blog is probably the biggest thing to hit the online world since the birth of search engines (i.e. Google, Yahoo, etc.) but enough about ancient history. A blog is basically a website with a couple differences. The first and biggest difference is that you have the ability to instantly add or delete information. It's as basic as having a pencil and piece of paper (with eraser). You need NO experience. The second difference is that you can "feed" your blog to other sites, so those sites will automatically be updated with your new information (i.e. your own website, affiliate, sister company, etc.); through RSS feeds (Real Simple Syndication). This is nothing you need to learn, it will do everything for you. Think K.I.S.S. Keep It Simple Stupid. And lastly, your blog allows YOU to communicate with YOUR readers (i.e. prospects, employees, drivers, dispatchers, Safety Director, etc.) by allowing them to post their own comments on your blog (if you choose to allow this). ... Read More

In this blog I'm going to start breaking down some simple ways you can start leveraging the Internet and new media to create some market differentiation between yourself and your competitors. We visit thousands of transportation companies every year, helping them improve their businesses and one of the areas we can help folks out with right away is with their on-line presence; the first being the "website".... Read More

In last month's blog entry, I talked about 3 of what I view as the 7 Keys to Gaining Control and Harnessing New Opportunities: 1) outsource, delegate and focus ON your business, 2) new markets and new marketing - stop defending the status quo, and 3) build a fence around your customer with a bridge letting the bad ones back in. Here are my Keys 4 through 7:... Read More