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Expert Blogger Bio

Tripper Allen - President - GROUP1201

Topics: Human Resources

Tripper Allen is President of GROUP1201, a full-service advertising agency specializing in traditional and non-traditional truck driver recruitment marketing for many of America’s top carriers.

E-mail: tallen@group1201.com | Website: www.group1201.com/

Throw Away Everything You Know About Cost-Per-Hire

Cost-Per-Hire. The holy grail of recruiting and the statistic against which most everyone is compared in driver recruitment. Ironically, it's also the most abused, misrepresented, and misunderstood figure in the industry.

What's a good Cost-Per-Hire (CPH)? Most people who ask us this question do not know the answer for their own businesses. Or at the very least, they tap dance around anything definitive or remotely close to accurate when pushed on a number. But it doesn't stop the fixation with CPH comparisons among trucking companies.... Read More